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 What
Women Want... Lycra® curves
Dubbed by the press 'Wonderbum' tights Invista (formerly
Dupont Textiles and Interiors)'s innovation in shaping hosiery
has been a hit with women around the world. The very latest
in support technology, this concept range lifts, separates
and smoothes bottoms across the globe, providing women with
an easy route to the perfectly pert Jennifer Lopez derriere.
These tights
came to the fore in 2001 when the clever bods at Invista
developed a new concept design. An immediate hit, which
captured the interest of the press, 'Wonderbum' was quickly
brought to the high street by manufacturers such as Aristoc
and Marks and Spencers amongst others.
So where did the idea for these tights
come from. Invista asked modern women what they wanted from
their hosiery and the results shaped the development of
the tights. What modern woman is completely content with
their figure? Who has the time or patience to endure gruelling
diets and exercise routines? And lets be frank with products
like this who needs to? The excessive eighties were a decade
of decadent power dressing for women, the nice nineties
signified a group following of the 'Rachel' cut and cargo
pants, whereas the naughty 'noughties' are typified by women
who want to look their best, and demand the latest technology
to do so. The so-called 'Wonderbum' tights are here to answer
these needs, offering a simple, cheap and safe alternative
to the extremes of cosmetic surgery. The effects of 'Wonderbum'
are staggering; women, from both young and older age groups,
who try on these tights, say their bottom is pushed up so
effectively that they feel as if their legs have gained
half an inch in length.
The secret to these tights is in the
two circular bands. Made from a unique construction of Invista's
revolutionary fibre Lycra®, the bands have been made
in such a way as to lift, separate and shape the bottom
with ultimate comfort and fit. Lycra® has the remarkable
ability to stretch up to 600 percent and spring back to
its original shape. Never used alone, but blended with cotton,
nylon, wool, polyester and other fibres, Lycra® adds
comfort, fit, freedom of movement and shape retention to
most wardrobe favourites. Lycra® is widely used today
in ready-to-wear garments for men, women and teens, as well
as in hosiery, intimate apparel, swimwear, active sportswear
and shoes.
And thanks to Lycra® these tights
don't just support but also have in-built opaque briefs
so there's no need to worry about telltale visible panty
line (VPL). Furthermore, they are designed to look sexy,
which helps to avoid any embarrassing Bridget Jones 'incredibly
large pants' experiences. All in all the 'Wonderbum' tight
is a step forward for women making life and lingerie that
little bit easier. Why just look good, when you can look
even better?
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